Dingyun Zhang X ATTTD - Originals

Teaming up with Adidas and designer Dingyun Zhang, we produced some sleek animations for Samba and Kouza shoe. The campaign went viral on social media channels, such as Instagram, TikTok, LinkedIn, etc. Main challenges were finding an abstract, but sophisticated approach to promote both shoes. We used very limited colors and filmic design, as well as procedural simulations to create something unique and elegant simultaneously.