IKEA FOOH

Fake out-of-home for IKEA, briefed by Ogilvy NY and produced with Laundry: iconic U.S. landmarks wrapped in IKEA bedding. Pillows pile up in the Grand Canyon (“Grand CanYawn”), the Statue of Liberty disappears under a duvet (“Lady Sanctuary”) and Mount Rushmore gets tucked in (“Mt. Hushmore”). All CGI and VFX by TACTYC, with the Grand Canyon environment built in Unreal Engine.